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Pogan Works
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Everything we do, in five groups.

Custom software, apps and websites, AI and automation, integrations and data, cloud and IT support. Each group is a way in, and most projects draw on two or three.

Book a callHow a project runs

Advise

Work out what is worth building before anyone writes code.

You might need this if

  • You’re about to buy software and aren’t sure it fits.
  • Everyone has a different idea of what the system should do.
  • You’ve been told you need AI and want to know where it would really help.
  • A project stalled and you need someone to say why.
More about Advise

Build

Software made for how your business works.

You might need this if

  • The spreadsheet that runs the business has outgrown itself.
  • Off-the-shelf software makes you work its way.
  • Customers ask for something your tools can’t give them.
  • Your website doesn’t bring in the work it should.
More about Build

Automate

Hand the repetitive work to systems that do it reliably.

You might need this if

  • Someone spends hours a week moving data between systems.
  • Orders or requests arrive by email and get typed in by hand.
  • You’re paying for AI tools nobody uses well.
  • The same questions get answered by hand every day.
More about Automate

Connect

Make the tools you already pay for work together.

You might need this if

  • The same customer is typed into three systems.
  • Month-end means exporting spreadsheets and stitching them together.
  • Nobody trusts the numbers because every report disagrees.
  • You’re stuck on an old system because moving feels risky.
More about Connect

Run

Keep it fast, secure and up after launch.

You might need this if

  • Your site or app has nobody looking after it.
  • Updates get skipped because nobody’s sure what they’ll break.
  • Setting up a new hire’s accounts takes a day.
  • You find out about downtime from customers.
More about Run

The five groups

  1. Advise

    Work out what is worth building before anyone writes code.

    Discovery calls
    Thirty minutes on what’s slowing you down.
    Written and site audits
    Describe the work that keeps slipping and get one page back: build it, buy something, or leave it alone.
    Technical and AI strategy
    Which tools to keep, which to replace, and where AI would actually save time, written down in plain English.
    Fractional technical lead
    A senior engineer on your side a few days a month, reviewing vendors, planning projects and keeping technology decisions sound.

    Often combined with: Build and Automate

    More about Advise

  2. Build

    Software made for how your business works.

    Custom software and web apps
    Internal tools and customer-facing web apps built around how your team works.
    Mobile apps
    iOS and Android apps for your customers or your crew, from one codebase where that fits.
    Websites
    Fast, clear sites that bring in work.
    Custom CRMs and portals
    A CRM shaped to your process, and portals that give clients or investors their own view.
    Browser extensions
    Small tools in the browser that remove repetitive steps.

    Often combined with: Connect and Run

    More about Build

  3. Automate

    Hand the repetitive work to systems that do it reliably.

    AI set up for your team
    The right AI tools configured for how your team works, with guidance on using them well.
    Custom AI agents and assistants
    Assistants that draft, sort or answer from your own documents and systems, with a person checking what matters.
    Workflow automation
    The copying between systems, the weekly report and the reminder nobody sends, all done automatically.
    Document and data processing
    Invoices, orders and forms read and entered for you, with exceptions flagged.

    Often combined with: Connect and Advise

    More about Automate

  4. Connect

    Make the tools you already pay for work together.

    APIs and integrations
    Your systems passing data to each other directly, instead of through someone’s inbox.
    Data pipelines
    Data collected from where it lives and kept in one place you can trust.
    Reporting and dashboards
    The numbers you check every week, kept up to date without anyone building the report.
    Migrations
    Moving off an old system without losing records or a week of work.

    Often combined with: Automate and Build

    More about Connect

  5. Run

    Keep it fast, secure and up after launch.

    Hosting and cloud
    Your sites and systems hosted, backed up and kept up to date.
    Maintenance and support plans
    A monthly plan for updates, fixes and small changes, so nothing slowly breaks.
    IT support
    Help with accounts, Microsoft 365 or Google Workspace, devices and networks, for existing clients in business hours.
    Monitoring
    We hear about outages and errors before your customers do.

    Often combined with: Build and Connect

    More about Run

Most projects cross more than one line.

Three common shapes of project, and the groups each one draws on.

An operations upgrade

For example, a team that runs on spreadsheets moves onto a system made for how it works.

  • Build. A custom CRM replaces the spreadsheets.

  • Connect. It is connected to accounting and payments.

  • Automate. An assistant drafts follow-ups for the team to check.

  • Run. We host it and support it afterwards.

A website rebuild

For example, a new website with a lead pipeline behind it.

  • Build. A new website your team can update.

  • Connect. Enquiries go straight into a lead pipeline.

  • Run. We host it, watch it and keep it up to date.

An AI rollout for a team

For example, putting AI to work across a team, starting with what is worth automating.

  • Advise. We work out what is worth automating first.

  • Automate. The team gets set up with AI tools and one custom assistant.

  • Run. We support the team after the rollout.

How we work with you

  • A fixed-price project

    When it fits
    Most builds, automations and integrations
    What you get
    A one-page spec with a firm price before work starts, then weekly demos
    Pricing
    A fixed price on the spec, before work starts

  • A working prototype first

    When it fits
    Website rebuilds
    What you get
    A working prototype of the new site before you commit
    Pricing
    The prototype’s cost is credited to the build if you go ahead

  • A monthly support plan

    When it fits
    Anything we’ve launched, and IT support for existing clients
    What you get
    Updates, fixes and help when something breaks
    Pricing
    A flat monthly fee, set by what we look after

  • Advisory sessions

    When it fits
    When you need a decision more than a build
    What you get
    A written recommendation, yours to keep
    Pricing
    A fixed fee per session, agreed up front

Built on tools you already know.

We build on proven platforms and connect the software you already pay for, so nothing has to be thrown away.

We build on

  • Next.jsweb framework
  • React Nativemobile apps
  • TypeScriptlanguage
  • Node.jsserver runtime
  • Postgresdatabase
  • AWScloud
  • Vercelhosting
  • Dockercontainers

We connect to

  • ClaudeAI models
  • OpenAIAI models
  • Microsoft 365office suite
  • Google Workspaceoffice suite
  • QuickBooksaccounting
  • Xeroaccounting
  • Stripepayments
  • Shopifycommerce
  • HubSpotCRM
  • SalesforceCRM
  • Slackmessaging
  • Zapierautomation

What’s the job your team would most like to stop doing by hand?

Tell us a little about it and we’ll set up a thirty-minute call.

What you need
Budget
Timeline

What it is, who does it now, and what goes wrong.